The Manager's Guide to Distribution Channels Review

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The Manager's Guide to Distribution Channels ReviewIf you are involved in or manage an indirect or direct sales organization I would suggest this book to you. It is not a traditional sales self help book, it is organized and extremely illustrative when it come to planning, setting up and managing a distribution network.The Manager's Guide to Distribution Channels Overview
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.


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