How to Develop and Manage Successful Distributor Channels in World Markets Review

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How to Develop and Manage Successful Distributor Channels in World Markets ReviewOne of the few books that I found so far dealing with the exciting world of exporting products through distributors. Rather superficial in cultural content, overly detailed and unrealistically specific in calculating costs and margin-structures. Not really worth the rather high price.How to Develop and Manage Successful Distributor Channels in World Markets OverviewA good independent distributor is a valuable asset, positively affecting cash-flow by granting access to world markets that would otherwise be off-limits. This guide shows how to select and manage a distributor, and tap into world markets. This guide help businesses and organizations globally expand their sale channels by showing how to: identify world markets and the distributors serving them; evaluate channel profitability; interview distributors and select the right one; develop a marketing strategy to fit their own particular business; gain and maintain the loyalty of selected distributors. The book covers every aspect of managing the distributor relationship, including payment, pricing, discounts and legal ramifications. It also aids readers in improving their market planning process, and explains how to implement multi-level marketing strategies.

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