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The M-Bomb: Riding the Multi-channel Whirlwind ReviewGeoff Webb's style is something of a shock to the system. That is if you are used to somewhat more conventional business books. I'm not sure why it's so different but I found it challenging to adapt my reading style to his writing style. But once I got into the swing of it I found the book full of insight.Geoff clearly has a firm opinion about the Internet and how many organisations are simply not in tune with this unique delivery system. He is blunt and to the point, I like it! "If you are still running your own call center I suggest that you go for psychotherapy" is a classic quote and pretty typical of what you will read.
Having said all of that, the book lays out a compelling proposition and gives some clear advice on how best to harness that thing called 'multi-channel marketing'. If you are struggling to understand how to meet the multi-channel challenge I'm sure you'll find guidance and practical advice on how to proceed.The M-Bomb: Riding the Multi-channel Whirlwind OverviewGeoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business.
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