Beyond "e": 12 Ways Technology is Transforming Sales & Marketing Review

Average Reviews:

(More customer reviews)Are you looking to buy Beyond "e": 12 Ways Technology is Transforming Sales & Marketing? Here is the right place to find the great deals. we can offer discounts of up to 90% on Beyond "e": 12 Ways Technology is Transforming Sales & Marketing. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Beyond "e": 12 Ways Technology is Transforming Sales & Marketing ReviewHaving taught a variety of marketing courses at the undergraduate, graduate and executive levels, I am always looking for books that present the ways in which new technology (and the Internet in particular) are affecting market relationships. Often these texts are full of exaggerrated "war stories" or can be easily summarized into a few general points. Steve Diorio's book, in contrast, is current, meaty and well substantiated. He not only provides several examples of recent successes and failures but synthesizes this new information into the age old framework of serving the customer and firm by adding value to both. I highly recommend this book to any marketing professional as well as any professor who wishes to bring their marketing strategy or course content into the 21st century.Beyond "e": 12 Ways Technology is Transforming Sales & Marketing OverviewThe dizzying barrage of new marketing technologies is leading to confusion, the rule of "hype," and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get more marketing power for less money.

Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:

* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars; * Develop an action plan to take action today and create competitive advantage tomorrow;* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade.

The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group—the leading IT advisory firm.

Want to learn more information about Beyond "e": 12 Ways Technology is Transforming Sales & Marketing?

>> Click Here to See All Customer Reviews & Ratings Now