Managing Business In A Multi-channel World: Success Factors For E-business Review

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Managing Business In A Multi-channel World: Success Factors For E-business ReviewModern business is about alternatives and exploiting them. This book brilliantly faces the reader with the multitude of options modern technology and business thinking offer in the case of electronic commerce. Enjoyable reading!Managing Business In A Multi-channel World: Success Factors For E-business OverviewManaging Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

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