What Makes Business Rock: Building the Worlds Largest Global Networks Review

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What Makes Business Rock: Building the Worlds Largest Global Networks ReviewJust sent this book as a gift to someone and had no idea of the reaction I would get. He absolutely loved it and couldn't put it down. He found the coverage of recent political events in Europe fascinating as well as the development of cable television. He told me it was told with warmth and humor and loved the inside look at some of the great artists of the last decade. He is recommending it to all his friends. He said it is a great read and unlike anything he has read recently.
This would be a terrific father's day gift!What Makes Business Rock: Building the Worlds Largest Global Networks OverviewGlobal business lessons from Bill Roedy, the man who built the world's largest entertainment network
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.
It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.
An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
A business book masquerading as the memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

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