CPG 101: Strategies to Get Your Consumer Product to Market Review

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CPG 101: Strategies to Get Your Consumer Product to Market ReviewIf you have an idea for a product that you would like to take to the market, the purchase of this book is the best return on investment available. I recently started a company and was lucky enough to come across David Towner's book. After months of research, talking with consultants, and other business owners I found the answers to all of my questions in one place. After I read this book I changed the way I thought about my product and how to take it to market. CPG 101 will not only give you a strategy and proven process to help you reach your target market the right way but also provide insight to the many risks of the CPG industry and more importantly, how to avoid them. David Towner is the Michael Jordan of this industry which is another reason why it makes so much sense to read his book.
If you wanted to become the best golfer in the world you would be wise to seek advice from Jack Nicklaus or Tiger Woods but if you have a product that you want to take to the market, reading this book and following David Towner's process is a no brainer. Read this book and learn from the best.CPG 101: Strategies to Get Your Consumer Product to Market OverviewBased on the Process of Illumination™ strategy platform for getting consumer packaged goods (CPG) to market, this primer provides entrepreneurs as well as seasoned professionals with a process to position their products as effectively as any Fortune 500 company. This A to Z guide to understanding the world of CPG details how products transform from concept to viable brand. In addition to discussing the importance of defining company objectives, conducting brand analysis, and creating brand identity, the reference examines topics such as classifications of packaged goods, distribution channels, marketing and sales strategies, and when to enlist the help of third parties.


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