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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers ReviewPeople familiar with my reviews will know that I'm not much given to hyperbole, but on the occasion it is absolutely justified.I've been a late recruit to the Blogosphere, but I'm now lapping up everything that I can find. One of the most fascinating things to someone who's taught neurology for years, is the way in which links are developing in almost exactly the same way as occurs in the developing brain, and the same principles apply in the Blogosphere, and in the brain of mature individuals as they learn new information.
This book starts with a quick overview of why blogging is becoming such an important part of our lives, and then we're off. We get straight into tons of practical advice.
Although I'm an admitted newbie, I think that even experienced users will likely find a lot to interest them here.
The book identifies eleven tips on how to Blog, with a nice section on each:
1.Get found easily
2.Read and comment on blogs before starting your own
3.Keep if simple and focused
4.Show passion
5.Demonstrate authority
6.Allow comments (Not everyone does, but the authors are quite right in saying that a good blog is a conversation)
7.Be accessible
8.Tell a compelling personal story
9."Be linky"
10.Build real world relationships
11.Use your referrer log
All of this is sage advice, and the book contains loads more.
By the way, it's also a fun read: so naturally, it is highly recommended!Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Overview
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