Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day Review

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Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day ReviewThe great thing about this book is that Mike didn't do that "consultant thing" of over-stuffing hsi book with a bunch of useless graphs, tables and such. He actually tells a story, or several of them. And each of them both entertain and educate.
As the CEO of a new services marketing company, I've gotten an incredible amount of clear and usable advice from this book... that I can apply! Many business books leave you in "quadrant quicksand". When you're building a company, you need solid advice. You need to know what people who've been there before did to solve the common business problems you encounter. You need the comfort of knowing that you're not the first company to struggle with what seem like insurmountable obstacles.
We like this book so much that we use it as a gift for potential new customers. For [the cost]we can give another business person something that he'll get real value out of. Even if they don't become our customer, hopefully they'll profit from Michael Basch's wisdom and improve the way they do business.Customer Culture: How FedEx and Other Great Companies Put the Customer First Every Day Overview
Many people have written about creating customer-centered organizations. Michael Basch actually did it--better than anyone else. He was the co-founder of Federal Express, and the VP of Sales, Marketing and Customer Service. He built the systems, created the processes and developed the culture that made FedEx the legend it still is today in customer management and support.

CustomerCulture is about consciously building the customer-centered organization where every employee is focused on serving their customers for sustained, profitable growth over the long haul... and it is now available in paperback. The people and companies that are constantly customer-centered are the "evolutionary forces" that continue to grow and innovate in their neverending quest for finding better ways. This is the definition of"CustomerCulture." In this book, Basch shows how any organization--from a small dental practice to a multinational organization--can transform itself for the customer, and become more profitable along the way.

Endorsed by Fred Smith, principal founder and CEO of FedEx and James Barksdale, co-founder of Netscape.


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