Taking Care of eBusiness Review

Average Reviews:

(More customer reviews)Are you looking to buy Taking Care of eBusiness? Here is the right place to find the great deals. we can offer discounts of up to 90% on Taking Care of eBusiness. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Taking Care of eBusiness ReviewReview Summary: This book will mainly be valuable for senior executives in major corporations who do not have responsibility for information technology. Those who are aware of today's best practices in eBusiness will find the book a little too simple to be helpful.
For an existing business, electronically connecting together its various activities and stakeholders is a big, tough, and frustrating task. On the other hand, it's work that has to be done in order to survive. eBusiness is not a choice, it's a key foundation of tomorrow. This book helps clarify many misconceptions about eBusiness and provides many helpful case histories that will extend and expand your perceptions. The book's main weakness is that it does too little in how to adjust business models to reflect opportunities beyond what eBusiness offers. For that reason, many readers may too narrowly focus their attention on eBusiness.
Review: Thomas Siebel is the chairman and CEO of Siebel Systems, a business applications software company that helps enable eBusiness. The firm is the fastest growing software company of its age in history. The company's experiences with aiding customers form the baseline for this helpful book.
First, Mr. Siebel points out that an eBusiness is more than eCommerce. An eBusiness allows a company to "record, measure, update, and analyze (in real time) large amounts of finely detailed, customer-specific information." You can also "coordinate and personalize all interactions with customers, prospects, and partners . . . ." You "program 'intelligence' into any customer-facing process and optimize those processes." You "practice intimate, one-to-one, relationship-based marketing, sales, and service." You also "execute an optimized, integrated relationship and intelligence-based . . . system of multichannel marketing, sales and service." Think of this as taking the superb service and flexibility of a handcraftsman and using systems to allow a large enterprise to have the same capabilities. As you can see, the writing in the book is a little overladen with business and software terminology.
Mr. Siebel proposes 8 key principles for an eBusiness, and details these with examples in the book:
(1) "Know your customer" (a segmented approach to the market) and IBM is the example;
(2) "Use multiple channels to interactive customers"
(3) "Personalize the customer experience"
(4) "Optimize the value of every customer"
(5) "Focus on 100 percent customer satisfaction" and Marriott International is the example.
(6) "Develop and maintain a global, customer-centric eBusiness relationship" and Honeywell International is the example.
(7) "Leverage and extend the ecosystem" and Chase Manhattan is the example.
(8) "Cultivate an organizational culture based on eBusiness excellence and innovation" and Dow Chemical is the example.
Quick & Reilly is used as an example of how to make the converstion to an eBusiness combining all of these principles.
The book's key point is that in "the not-too-distant future there will be no distinction between business and eBusiness." I agree.
Readers will find the case histories to be the most interesting and valuable part of the book. Much of the material in these case histories was new to me, and I read lots of books and articles on this subject.
After you have finished absorbing these visions of the emerging new best practices for making life better for customers, be sure to also think about your other stakeholders such as partners, employees, suppliers, shareholders, lenders, and the communities you serve. How can they be helped by eBusiness, as well?
Make more helpful connections among all stakeholders!
Taking Care of eBusiness OverviewThe founder and CEO of Siebel Systems, the world's leading provider of eBusiness software, reveals the eight principles of eBusiness that companies must master to succeed in today's economy.How is IBM, one of the world's most complex business organizations, tying its many operations together to gain a unified view of its customers and present a unified view to its customers? How does Marriott International achieve its exceptional focus on guest satisfaction resulting in occupancy rates dramatically higher than the competition? How is WorldCom transforming itself from a long-distance telephone company into a provider of total communications solutions?In Taking Care of eBusiness, Siebel System's founder, chairman, and CEO, Tom Siebel shows how these and other market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to today's eBusiness technology, organizations can conduct business in any way their customers want; anytime, anywhere, in any language and currency, and through any channel. In today's competitive climate, that ability, says Siebel, is no longer just an option; it is a matter of business survival.The age of eBusiness is in truth the age of the customer. Today's empowered customers are able to switch to the competition with unprecedented ease and speed. Nothing is more critical for business success, therefore, than delivering the highest levels of customer satisfaction. While companies must still compete on price, product quality, and distribution, those factors alone are not enough to gain a competitive edge: Only organizations that can consistently satisfy and even anticipate their customers' needs will win the escalating battle for customer loyalty.And Tom Siebel knows whereof he speaks. Siebel Systems is the world's leading provider of eBusiness applications software; the technology enabling many of the largest and best-known organizations to transform themselves into customer-focused eBusiness leaders. Based on his company's hands-on experience in implementing successful eBusiness systems, Siebel revealsthe eight essential principles of eBusiness, and outlines a straightforward, five-step process any company can use to become an effective eBusiness. Illustrated with detailed case studies that take an insider's look at the eBusiness strategies of companies such as Chase, Dow Chemical, Honeywell, Quick & Reilly, and others, Taking Care of eBusiness is nothing less than a manifesto for success in today's hypercompetitive marketplace.

Want to learn more information about Taking Care of eBusiness?

>> Click Here to See All Customer Reviews & Ratings Now